Secret Shopper Status

When a HigherEd Pro is Watching You Court Their Kid

My daughter is a High School Junior. She is planning to go to college. This post isn’t about her. This is about how your campuses are wooing her.

Regular readers would know that both my husband and I have dedicated our entire professional careers to HigherEd, and while our kiddo is ultimately going to choose a campus where she sees herself and where she feels like she belongs, my husband and I are leaning into our ‘secret shopper’ like status as emails and mailers find their way to our child, and especially when we are on campus for tours. 

While our response to mailers and email may be classified as overly blunt, our daughter expects honesty. Even my daughter has realized that there is a formula to the correspondences: 

Dear [Name], 

Welcome to [Mascot Name/Breed]-ville! Your life begins HERE!

Our students are inspired, diverse and ready to make a difference in the world! Are YOU ready to be a [Mascot Name/Breed] and put your stamp on the world?

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