Making Yield Season Hype

Admissions Meets the Influencer Generation

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By the looks of social media, this spring’s yield efforts are ‘hype’ (as the kids say). Many campuses have not engaged in a fully in-person spring yield event since 2019. While there may be a commitment for a hybrid opportunity to encourage participation from a broader pool of admitted students, especially taking into account those whose ability to travel is limited for whatever reason, the mood of the spring is - come to campus and see what we are all about.